Lightfoot Life

GIFTED Grassroots Performing Arts Summer School

2011-06-27T13:21:00.000-07:00

Performing arts has timeless appeal and this summer we've been busy designing the promotional material for one of our Bedfordshire based clients, MIGHTY who will be running GIFTED Grassroots Performing Arts Summer School for 11-16 year olds in North London.

For more information contact MIGHTY on 07879 440 442 or email gifted@mighty1.org.

SMART schools admission software launch

2011-06-27T12:10:00.000-07:00

Hometrack, part of the Asset Trust Group, required a Flash demo to showcase an innovative new application called SMART. SMART accurately measures distances from pupil's homes to schools making huge effeciency gains for local education authorities in the schools admissions process.

The project utilised Flash and Camedia software to create a presentation and demonstrate the features of the software with a voiceover. The software was launched via the website with the demo being given to potential clients on complimentary branded USB sticks.

Project used:

Flash

Camedia

Voiceover

Backind music

View demo

Cakes by Candy are the sweetest gift

2011-03-27T12:08:00.000-07:00

Cakes by Candy is a traditional company that needed a website and fresh identity. The product has been a hit with clients for years - honest, mouthwateringly good baking that keeps you coming back for more.

Founder Kehinde Obidipe was very clear on her desires for the functionality of the site and Lightfoot Media helped to identify Candy's style creating a brand identity that is as sweet and fresh as its cookies and cakes. The results are good enough to eat.

Projects:

Brand Identity

Business cards

Website and gallery

Email marketing campaign

Blog

Social networking links

Website optimisation

www.cakesbycandy.co.uk

Check out more of Cakes by Candy's most recent creations below:

Eight principles of branding

2011-01-13T14:11:00.000-08:00

By Nick Foley, Landor

Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.” Following are eight pieces of advice that anyone working with a competitive identity will want to keep top of mind—a conversation starter. These concepts are key to developing a bond with consumers, which is the essence of branding. Read more...

Freelance [ The Work Space ]

2010-08-27T12:12:00.000-07:00

Representing the freshest talent in make-up artistry, hair styling, photography and beauty in the US and the UK, Freelance the Work Space desired an identity that was as strong and cutting edge as they are. Selina and Eugen Davies, the Co-Founders were clear that clean lines and minimalist chic would be the style that spoke about them best. Lightfoot and Freelance developed a classic, yet cutting edge identity and a website that showcases the talented industry professionals the agency has on its books.

As exciting new opportunities were opening up every day Selina and Eugene wanted to be able to keep people notified and drive web traffic to their site using social networking sites such as Twitter, Facebook and Digg. We helped to form a strategy to utilise these web 2.0 sites to the fullest.

Projects:

Brand Identity

Business Card

Website

Blog

Social networking - Facebook, Twitter

www.freelancetheworkspace.com

Marketing Donut

2010-04-08T14:16:00.000-07:00

Marketing Donut is an excellent resource for anyone starting out in marketing whether in a company or running their own business. Founded by Google and Royal Mail it's got everything from the classic principles of marketing to articles to help you get your head around newer concepts of social networking and the like.

Check it out here.

Designer and Developer Harmony

2009-11-18T15:20:00.000-08:00

The age old battle that developers and designers face when working together is made easier with the release of this article on Web Designer Depot. It teaches designers from both a design and development point of view how to structure Photoshop files in order to make developers work easier and faster when they have to turn psd into code.

Here's the link, enjoy.

http://www.webdesignerdepot.com/2009/08/how-to-effectively-organize-your-photoshop-layers/

Dirocom

2009-03-27T12:40:00.000-07:00

Dirocom is a vibrant company at the forefront of emerging telecommunications technology. It was a pleasure to work with the company's CEO, Simeon Dew, to develop a brand identity that captured the energy of Dirocom.

Projects:

Brand Identity

Business Cards

Website